Here’s an example of what I’d test for a med spa.

You could run another “Book Now” ad. But then your front desk gets another list of Facebook leads to call, text, and call again.

I’d rather invite people nearby to a free, one-hour event about something they’re already confused about.

I promote it, handle the signups and reminders, and give you everything you need to run it. You host the hour, press play, follow the prompts, and talk with anyone who asks about a consultation afterward.

You’re not creating a class or spending the next week following up with people who never answer.

This is only an example so you can see what a test might look like. It is not a real result, forecast, or guarantee.

Why not send people straight to the booking page?

Because most people don’t know which treatment they’re supposed to book.

To a client, a facial, peel, laser, and injectable can all sound like possible answers to the same problem. A “Book Now” ad asks her to choose one, trust a place she’s never visited, and spend money before she has talked with anyone.

More often, she clicks, asks how much, or saves the post. Your front desk follows up a few times, gets no response, and the appointment is still open.

So we start with a smaller ask:

“Come learn which treatments are commonly used for spots, texture, and fine lines before you spend money on the wrong thing.”

Here’s the kind of event I mean

Spots, Texture, or Fine Lines?

How do you know which treatment is for what?

It’s a free, one-hour event at your med spa. People get a basic lay of the land, meet your team, and can ask about a consultation if they want one.

What your part looks like

You don’t have to build or teach a class.

For the first event, allow about an hour to get familiar with everything and set up the room. When people arrive, you welcome them, press play on the ready-made video, hand out the worksheet, and follow the host prompts. Your team can answer the same general questions they already hear every week.

At the end, anyone who wants personal help can fill out a consultation request or speak with your team before leaving.

The event is free. Your treatments aren’t.

This isn’t a discount day.

People get an hour to understand the options and meet your team without being pushed to buy something on the spot.

If someone wants personal advice, she can book a proper consultation. You don’t have to cut prices just to fill a few openings.

You find out who wants help before they leave

You don’t end up with another spreadsheet for your front desk to chase.

Of course, some attendees may decide not to book. But anyone who does want a consultation can tell you while they’re there.

The close can be as simple as:

“If this cleared up some of the confusion, but you’d still like someone to look at your skin and talk through your options, we have a few consultation times set aside over the next two weeks. You can fill out a request card or talk with [TEAM MEMBER] before you go. If you’re not ready, that’s fine too. Take the worksheet home with you.”

There’s no hard sell. Personal treatment recommendations stay inside a proper consultation.